Saturday, May 26, 2012

Box Office Update (May 25 - 28)

MIB 3 didn't disappoint like I expected (okay, let's be honest, hoped) it to, but with an estimated 18 million on Friday, it still didn't live up to the expectations Sony must have believed, given the bloated budget and Will Smith star power. With a B+ Cinemascore, word of mouth should be relatively solid. Likewise, Chernobyl Diaries, after positing a nice 525K from midnights, was only able to scrape up 3.5 million on Friday. With a D+ Cinemascore, it should experience a significant Saturday dip. Otherwise, The Best Exotic Marigold Hotel expanded to moderate success, with a 1.7 million Friday - and Moonrise Kingdom, Wes Anderson's latest, made a whopping 175K from only four theaters. It stands a chance to take down Dreamgirls for the highest, live-action limited, opening weekend of all-time.

My Four-Day Weekend Estimates:

1. Men in Black III - 69.5 million
2. The Avengers - 48.5 million
3. Battleship - 12.9 million
4. The Dictator - 11.5 million
5. Chernobyl Diaries - 8.9 million
6. Dark Shadows - 8.4 million
7. What to Expect When You're Expecting - 8.1 million
8. The Best Exotic Marigold Hotel - 7.8 million
9. The Hunger Games - 3.3 million
10. Think Like a Man - 1.6 million

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