Also opening, though to much less fan fare and anticipation, is Madagascar 3: Europe's Most Wanted, Dreamworks Animation's third entry into their globally successful franchise. While it doesn't appear that anyone has really been clamoring for another go-round with a sarcastic troupe of talking animals, early reviews have been surprisingly enthusiastic, subsiding understandable knee-jerk cynicism that this is just a cash-in, not to mention the kiddie market has been long starved for a break-out hit. Although The Avengers and MIB3 crossed over into kid demographics, really little ones haven't had much of an option since Chimpanzee or Pirates: Band of Misfits, neither of which was a significant hit by any stretch. In fact, you'd have to go all the way back to March 2nd for The Lorax to find a widespread animated hit. A three month layoff is a long time in moviegoing terms and with schools finally releasing across the US, it might be time for the little ones to hit the multiplex. Whether they do it now, or wait two weeks for Pixar's Brave is the bigger question, but this known entity, plus its appearance to be quality product should ensure Madagascar's relevance, if not dominance, this weekend. Look for it to make just a hair under 60 million.
Official Weekend Predictions:
|1||Madagascar 3: Europe's Most Wanted||59.3||NEW|
|3||Snow White and the Hunstman||23.6||-58%|
|6||Best Exotic Marigold Hotel||3.6||-20%|
|9||What to Expect When||2.3||-47%|