Tuesday, October 13, 2009

Box Office Predictions (10/16-10/18)

1. Paranormal Activity - 32.2 Million - +408%
2. Where the Wild Things Are - 28.7 Million - NEW
3. Couples Retreat - 19.2 Million - -44%
4. Law Abiding Citizen - 10.3 Million - NEW
5. Zombieland - 9 Million - -36%
6. Cloudy with a Chance of Meatballs - 7.9 Million - -31%
7. The Stepfather - 6.9 Million - NEW
8. Toy Story and Toy Story 2 in 3D - 5.2 Million - -42%
9. Surrogates - 2.4 Million - -45%
10. Whip It - 1.9 Million - -41%

Well, that's what happens when you call for a quiet weekend; a flick like Paranormal Activity comes out of the woodwork and breaks all kinds of limited records, averaging a whopping $50,000 per theater from 159 locations. Paramount has announced they will go wide this weekend. If that means 1000 theaters, then don't be shocked at all if it takes the weekend (and perhaps the next). It will have to defeat Where the Wild Things Are, however, a film which seems like it could have no bounds at the box office. It's the rare film that will appeal to both 8 year-olds and college students, making it potentially break-out material. That said, it has a much darker edge than the usual family movie, so that potential may not be actualized. If it is, though, then 40M isn't out of the question. Also opening are the Jamie Foxx/Gerard Butler starrer Law Abiding Citizen and the horror remake The Stepfather, each with a built-in audience that will be seeking genre fun, so neither should embarrass itself too bad. Unfortunately for The Stepfather, with Paranormal Activity going wide and Saw VI opening next week, it may get lost in the horror buff shuffle. Next week is equally full, as Mira Nair's Amelia, animated pic Astro Boy, the not-so-eagerly-awaited Saw VI and the horror throwback Cirque du Freak: The Vampire's Assistant all get wide releases.

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